AI Insights · Timothy · October 2022
Top 5 Beauty Retail Apps Performance in Oceania Q3 2022
Explore the performance of the top 5 beauty retail apps in Oceania during Q3 2022, including downloads, revenue, and active user trends.
The third quarter of 2022 saw interesting trends in the performance of the top 5 beauty retail applications in Oceania. Below, we examine the weekly downloads and active user metrics for these leading apps, with data sourced from Sensor Tower.
MECCA - Beauty Shopping experienced significant fluctuations in weekly downloads throughout Q3 2022. Downloads peaked at 10.2K in mid-July and saw another high of 10.4K in the last week of September. Active users demonstrated consistent growth, starting from 27.1K at the beginning of the quarter and reaching 42.9K by the end.
Sephora - Beauty Shopping maintained a steady download rate, with a notable increase in the week of September 12, reaching 7.9K. Active users showed a slight upward trend, peaking at 34.7K in mid-September and ending the quarter at 33K.
Adore Beauty | Shop Beauty Now saw a steady number of downloads, with the highest being 3.8K in mid-July. Despite the fluctuations, the app maintained a consistent presence in the market.
LOOKFANTASTIC: Beauty & Makeup had a modest performance in terms of downloads, peaking at 764 in late July. Active users showed a slight increase, with numbers reaching up to 2K in mid-July but later declining to 1.3K by the end of the quarter.
OLIVEYOUNG GLOBAL exhibited consistent downloads with a peak of 687 at the end of August. Active users also showed a growth trend, peaking at 1.5K in the same period.
These performance metrics provide a snapshot of the beauty retail app market in Oceania for Q3 2022. For more detailed insights and trends, visit Sensor Tower.
